The 2014 World Cup in Brazil has been widely tipped to be the most commericialised in the tournament’s history. With Brazilians seemingly split over economic benefits it may bring,
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The 2014 World Cup in Brazil has been widely tipped to be the most commericialised in the tournament’s history. With Brazilians seemingly split over economic benefits it may bring, Alex Bell finds out how our region might profit from the month long festival of football which starts today

ONLY one team can win the World Cup. But countries across the planet, particularly the 32 nations to have qualified,
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"I expect retailers selling replica shirts to do well too,
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"Alcohol sales tend to rise during major football events,
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"But with licensing laws being relaxed pubs and clubs are probably expecting a boost too.

"Retail sales in general might suffer though when England are playing,
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Davies is a man familiar with Brazil,
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He says: "Many Brazilians hope that the World Cup will benefit their country,
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"Brazilians themselves have demonstrated against so much money being spent on the World Cup,
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"Football in general and FIFA in particular have taken a number of reputation hits recently.

There will be winners and losers in our region during the World Cup in Brazil

"There will be a number of crossed fingers in the boardrooms of sponsoring companies at present,
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FANS SPLASH OUT ON TVs

Hundreds of football fans in Greater Manchester have splashed out on new television sets ahead of the World Cup,
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Retail chiefs say they have seen a huge rise in sales of wide screen TV sets in the run up to the tournament,
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Sales of beer and snacks have also increased,
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Tesco says it has put a massive distribution operation in place to ensure stores in the region do not run out of supplies. It says TV sales have doubled, while sales of barbecue foods are also up by a quarter.

Natasha Pitman from Tesco said: "Demand for widescreen TVs is rocketing as many people use the event as an opportunity to get themselves a new set,
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Sainsbury’s said it expects to sell more than 30,
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Many people will flock to the ITV Fever Pitch Fan Park at Granada’s old HQ on Quay Street,
Online Authentic Womens Nike Roshe Run. The park includes a giant 40sqm screen and 450 tonnes of sand which will host beach soccer matches before the action from Brazil,
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