The popular EasyTone shoe by Reebok, first announced earlier this summer, is striking it big as a hot trend, in no small part thanks to an ambitious ad schedule and a solid PR and marketing plan. (See a sample of the campaign in the video below)
Independent university lab tests proved that by wearing EasyTones, a woman could generate up to 28% more butt muscle activation compared to wearing an ordinary sneaker. The shoe generates these results thanks to proprietary technology invented by former NASA engineer, Bill McInnis. McInnis, who now heads up the Advanced Innovation division at Reebok, spent 18 months perfecting a balance pod system in the sole of the shoe that creates natural instability with each step.
In the end, it’s all about getting out there and walking. So whether you put on EasyTones, or another shoe, stepping out is one of the best ways you can get ft. (Read Get fit with 100 steps a minute)Outdoor exercise tips: What to wear for cold weather workoutsWhen there is a chill in the air, it’s easy to think you’d be better off to put in a workout DVD, take your daily walk indoors at the local mall, or better yet, skip it all together. But as long.
Tips for moving houseplants from outdoors to indoorsMany gardeners keep their houseplants outside during the summer and move them inside for the winter. Typically this is a good strategy but with moving plants in during the winter the plants.