Many vehicles in the 1000 strong fleet have stickers on the dashboards saying "Kangaroo’s, run the f down", and some with more toned down language, saying "Kangaroos, run the buggers down".

Wicked Campers founder John Webb said the stickers were applied to the inside of vehicles to enforce a road safety message. "We had vans swerving (to avoid animals), which was damaging to everybody," he said.

He added that the intention of the stickers was not to hurt animals, but to ensure drivers would not be injured after swerving, which could result in a vehicle roll over.

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