With the hottest Latin grooves in the city, the nightclub offers an exciting night of dancing and partying with an upscale flavor. Monday nights are reserved for the best in R popular music, while the weekends are reserved for top 100 hits. The most popular night is Wednesday with its Latin music, a 13 year tradition at the club.
Guest enter the club on a red carpet and immediately hit a large bar area in the main lobby. The first floor also includes a large dance area, while the second floor is strictly VIP. Guests are not permitted to enter the club wearing tennis shoes, ball caps, flip flops, white T shirts, shorts, athletic gear, striped polo shirts, work boots or excessively baggy clothing. The club features a large dance floor, VIP area and an outdoor patio open during the summer.
With its Vegas flavor, the night club Primal combines hot dance grooves and a dressed to kill clientele. Theme rooms abound in the club with the SkyBar in the upstairs area of the club offering great views of Atlanta and the RockBar sporting a huge wrap around television screen. There are also VIP booths with bottle service.
The club features a large dance floor with either live disc jockeys providing the music or live bands. Celebrity guests including Nelly, Tommy Lee and Ludacris have made appearances at the club. from Tuesday through Saturday and as of April 2010 the cover charge averages around $25.