The Forbes CSR blog covers all topics related to the responsibility companies do or do not have to people and the planet. Should apparel makers that produce goods in China pay more than the going wage? What sort of obligation,
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Moreover, a public relations ploy as opposed to a meaningful commitment? We welcome contributions and comments from all corners.
The New York Times this past weekend included an article describing the World Cup soccer jerseys as an example of a green product that is not from a green company (Nike). not sustainable) products can exist within the same company,
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It has recently announced a commitment to source 100% of its ice cream as Fair Trade Certified; no small feat when you consider the complexity of those ingredient supply chains. This is a green brand now incorporating social justice in its business model,
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But let’s take Unruh’s question one step beyond "can" these green and brown brands exist together to "should" they? The answer is a resounding yes. If we cannot encourage and reward the largest of our corporations to begin dipping their toes in the world of sustainability,
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We should reward Nike for producing a World Cup kit made entirely of recycled soda bottles. The boycotting activists that call for Nike to be dismantled are unrealistic and counter productive to the CSR movement. As the world’s 1 brand,
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Compare this authenticity to the giants in the cleaning products industry. These corporations might have an initial green product or two,
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In a recent conversation with Adam Lowry,
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