Nike Inc is going to find out,
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The 30 second ad, which began airing on Wednesday, stars Woods in his first commercial since a sex scandal prompted some sponsors to distance themselves from the world’s No. 1 golfer and onetime most marketable athlete.
The spot is already generating intense interest nearly 700,
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Cheap Nike Free Tiffany Blue, that will make you want to buy shoes, won’t it? What the hell?" late night talk show host Jimmy Kimmel said on Wednesday after showing the ad to viewers. "I guess you have to admire their chutzpah."
A poll by Yahoo showed 63 percent of almost 166,000 voters said they liked it, while a separate poll at celebrity website TMZ found 77 percent of roughly 91,000 readers thought the spot was "PR BS."
Some advertising executives say the commercial is a good strategy to move the story beyond Woods’s extra marital affairs,
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"It’s a worthwhile gamble to take," said Kevin Connelly, senior manager with Greenlight,
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"It is a little strange and creepy one way if you look at it, but we live in a world of YouTube and Twitter. People are pouring their confessions out right and left,
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But many experts and commentators were put off by the black and white spot from agency Wieden+Kennedy,
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"I want to find out what your thinking was; I want to find out what your feelings are, and did you learn anything?" his father asks.
The athletic shoe and clothing maker declined further comment on the commercial beyond its Wednesday statement that Nike supports Woods and that the ad addresses his time away from golf using the words of his father.
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"The idea that Tiger and Nike would see the incredible turmoil that has engulfed Tiger’s life as an opportunity to rebrand Tiger and sell us more swoosh laden crap is simply sickening," Zirin wrote in the left wing magazine.
Size 8.5 Nike Free Run 2 Mens, chief strategy officer with Euro RSCG New York,
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"Nike is a brand that has always championed virtue, the strength, the heroism of athletes,
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Sale Online Authentic Shoes Air Jordan 10 Lady Liberty, "They’ve created the best brand in the world, so I don’t think this is lethal to Nike by a long shot. I just think it’s strange."
Nike has been one of Woods’s strongest backers, while other sponsors, such as Accenture Plc, AT Inc and PepsiCo Inc’s Gatorade dumped him as a spokesman. Before the scandal, Woods earned $100 million a year in endorsements.
One point is certain,
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Brad Adgate, senior vice president at ad buying firm Horizon Media,
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"That’s free advertising,
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(Reporting by Ben Klayman; editing by Paul Thomasch and Gerald E. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.