In the world of regional newspapers, Journal Register Company and MediaNews Group are very big fish; they now merging, and the merged entity to be called Digital First Media,
100 Authentic Cheap Where Can i Buy Nike Free 4.0 v2, will be run by John Paton. Who writes that already he reaching an important milestone:
If our dailies continue on the trend they are on right now, by the end of the year they will have brought in more digital revenue than the costs of running their newsrooms.
It seems to me that Digital First is much more likely to solve the problem of building strong and profitable web based local media than is AOL (NYSE:AOL) Patch,
Where Can i Order Nike Roshe Run All Black Men.
The first and most important reason is that local newspapers are,
100 Authentic Cheap Nike Free 5.0+ Negro, and always have been, the first best source of local ad sales talent. They know their towns, they know their advertisers,
How To Order Nike Free Run 5.0 v2 Turquoise, they know their readers. Local advertising relationships are valuable and expensive things to build, and AOL doesn have any.
On the other side of the editorial divide,
Discount Nike Roshe Women’s Shoe Sale, local newspapers are also the first best source of local news,
Where Can i Buy Womens Running Shoes Nike Free Hot Punch Pink, and are generally much more respected and trusted in local communities than any cookie cutter Patch site is likely to become. On an individual,
Website To Nike Free Run 5.0 Mens Grey 50 Percent Off, case by case basis,
Hot Sale Purple Nike, it possible to find hyperlocal websites which are better than the local print rag. And of course it trivially true that wherever there isn a local print newspaper, any Patch site would be an improvement on nothing. But if you looking for a national scale business with trust and local content in the community,
Website To Nike Free Run 3.0 Tiffany, Digital First is an obvious place to start. More than Patch,
Buy Real Cheap Fotos De Nike Free 5.0, and indeed more than Groupon,
Online Nike Sports Run, too.
Finally there the opportunity for economies of scale. In theory, this is common to both Digital First and Patch: they both share hosting,
Hot Sale Where Can i Buy Nike Free 4.0 v2, design, development and other expenses across a large network of sites. But even here I think that Digital First has the edge: they far more advanced in terms of being able to share content, too. Local newspapers aren all local news,
Original Nike Roshe Run Woven, after all. Things like features,
Discount Price Teal Grey & White Chevron Roshe Runs, reviews, columns,
Size 11 Men’s Nike Roshe Run, comic strips anything which can be syndicated, basically can be shared.
Because Patch is web native,
Websites For Nike Free Run 3.0 v4 Men, syndicated content feels weirder there: this is an area where the old fashioned aura of newsprint can help a website do things that a brand new website would find much harder to get away with. But print ads should be easily capable of covering the marginal cost of printing and distributing a local paper,
Online Authentic Nike Rose, which means that print editions are not going to go away any time soon. So Digital First will,
Cheap Authentic Nike Roshe Run All Black Men, for the foreseeable future,
Online Authentic Nike Tiffany Blue Trainers, be able to continue to have that hard to replicate feel of an old fashioned newspaper,
Cheap Authentic Nike Free Run 3.0 v4 Men, even as it embraces reader generated content, new media workflows, and the rest. The simple existence of a print product, found on the front shelf of the local grocery store, makes a very big difference.
None of which is to say that Paton job is an easy one. It not in fact, it very hard. But I much rather be in Paton shoes right now than whomever has been put in charge of running Patch this week.